Deloitte Business Analytics
2011
Description
A community centered around a regular stream of infographics and editorial content.
Fields
Copywriting
  • We were tasked with creating a community around the growing area of Business Analytics. This was mostly a B2B lead-gen play, with a little bit of branding and recruiting sprinkled in. So we landed on the idea of a blog-based site that invited discussion and dialogue around a regular stream of infographics and thought-starters. Then we added LinkedIn and Twitter integration for that social media fuel.
  • Deloitte Real Analytics
    Making Business Analytics Sexy(ish)