Boston-based ACD/Copywriter. A true believer in the art and science of marketing and advertising.
SALT Money : Face the Red Campaign
ASA created a horror film to promote SALT Money, their consumer facing financial education brand platform. We created the site to promote it, plus OLA and a sweepstakes on Facebook.
MINI :: Test-drive Checklist
As part of a new MINI CRM initiative, we created this cheeky to-do list for potential tire-kickers.
athenahealth :: CodeView app
We created this interactive visualization that lets users slice and dice data from athenahealth’s cloud. Plus it works and looks great on a tablet.
athenahealth :: Marketplace microsite
athenahealth is out to create a healthcare information backbone. We created this site to showcase the products that can plug in to it.
Anodyne Health :: Site
We did a complete redesign of the site and a refresh of the branding to bring it in-line with a new parent company.
MINI : Paceman
For the launch of the newest addition to the MINI lineup, I got to write up some headlines. Lo and behold one was good enough to make it! The first one tees up the model overview page on miniusa.com and the other one is for dealers to use on their own sites.
MINI : Paceman
For the introduction of the new model, we created this promotion panel for dealerships to use on their own sites.
BEAM Interactive Agency Site:
We moved our office and took the opportunity to completely redesign, overhaul, and mobile-friendly-fy the site. I had the chance to write and rewrite every case study we’ve got.
Share Your Strong : Saucony
Saucony is the runner’s running shoe. We created this microsite to showcase a Social UGC campaign that activated runners with weekly challenges.
athenahealth : video
“This is how athenahealth helped 85% of our eligible providers get paid for Meaningful Use.”
Director’s Reel (0:52)
One minute of footage from video projects I’ve concepted and/or directed. Except for the Colbert piece. That’s in there because I still can’t believe Stephen Colbert talked about my work.
VeggiePatch : Website
We created a full-bleed video site that changed based on time of day. It sets VeggiePatch apart from their competitors through visual impact and clean UX.
Progressive : Projector
This is one of the last spots we did for Progressive before the Superstore campaign started.
Progressive : “Checkout”
This is it, the very first Flo commercial, that we made back in 2008. I recently found the pre-pro binder with the script inside. Good times.
Progressive : “Juggler”
A few years ago, I wrote a bunch of spots for Progressive Insurance. I like this one the best; one take, no VFX. I wish they’d aired it more. Oh well.
